The San Angelo Safe Kids Coalition with the help of the Concho Valley Regional Advisory Council (RAC) is helping sponsor the Great Helmet Giveaway, Thursday, July 24 from 5-8 p.m. at the Brady Subway. Sponsored locally by Subway, Wal-Mart and the Brady and McCulloch County Emergency Medical Services (EMS), the event will distribute more than 100 bicycle helmets to children in McCulloch County. “This is a joint effort by the RAC and several local businesses to help promote bicycle safety,” said Ruben Ramon, director of EMS in Brady. “The Safe Kids Coalition is a regional effort to help protect kids from the number one cause of unintentional injuries. Bicycles are associated with more childhood injuries than any other consumer product except the automobile. That is why we want to promote bicycle safety.” Over 100 helmets have been purchased for the local giveaway. Wal-Mart donated a large portion of the proceeds required to purchase the helmets. Several other businesses and organizations have also made monetary donations. Those businesses include Lubke’s, Rotary Club and the RAC. As part of the effort to promote bicycle safety, the Great Helmet Giveaway is also trying to make parents and riders aware of several facts related to cycling injuries. ‘ More than 40 percent of all bicycle-related deaths are due to head injuries and approximately 75 percent of all bicycle-related head injuries occur in children under the age of 14. ‘ Children ages 14 and under are five times more likely to be injured in a bicycle-related crash than older riders. ‘ Bicycle helmets have been shown to reduce the risk of head injury by as much as 85 percent. ‘ Bicyclists must obey all traffic laws. The helmet giveaway will end at 8 p.m. or while supplies last. Valuable Subway coupons and other information about Safe Kids will also be distributed at the giveaway. The Safe Kids Coalition also conducts annual child safety seat checks to help teach proper safety seat installation and proper fit of those seats. For more information on Safe Kids, call 326-947-6130.