In 2001 Benje Bendele will celebrate his 14 year as a professional announcer and sportscaster of rodeo and his seven years in the PRCA. The 33-year-old announcer looks forward to each and every stop throughout another record breaking years for the Professional Rodeo Cowboys Association. Bendele is a San Antonio native that got his start in rodeo as a contestant in youth, high school and college rodeo. He competed in calf roping, team roping competition. His bull-riding career lasted a total of 15 seconds, that’s five bulls times three seconds a piece. “It was then and there that I decided that bull-riding was not for me,” he said Bendele’s career as an announcer got its start unexpectedly. In 1988 at the age of 20, he was accompanying his younger brother John, now a country music singer, to a youth rodeo. There was no announcer available and Benje filled the void. “They got me talking and I have not shut up since.” With his comic dialogue with the clowns, knowledge of the sport and music background that is choreographed with each performance, Benje keeps the crowd entertained whether he is announcing the rodeo from horseback or in the stands. For the past six years Benje has hosted a live radio report from the National Finals Rodeo, PRCA’s Premier rodeo held in Las Vegas, Nev. He started the report in 1996 with only five stations in Texas. The report has since grown to over 75 stations in Texas, Oklahoma and Louisiana. He is also a licensed auctioneer in the state of Texas. The name of his sound company is Rough-Stock Rodeo Productions partnered with his dad Ben Bendele. The company specializes in computer generated sound and music with special effects at the touch of a button. Benje Bendele attended Southwest Texas Jr. College in Uvalde and the Gregg School of Auctioneers in Plainview. He has two children, son Baylor and daughter Brenam Rein. He is also the voice of several radio and TV commmercials nationwide. He has been and continues to head up the production as manager at the First Frontier Circuit Finals in Binghamton, NY 1998-2000. Benje served as the music and sound coordinator at the 1999, 2000 and 2001 Dodge National Circuit Finals Rodeo in Pocatello, ID., and music production at the 1999 & 2000 Texas Circuit Finals Rodeo held in Waco. Benje serves as the contract acts director for the Texas PRCA Rodeo Circuit and was elected in March of 2000 to the Executive Council on the PRCA Board of Directors by his peers as announcer representative.