Lintz’s closing after 36 years, site of original Rosenberg’s

A crowd of shoppers lined the sidewalk Wednesday morning for the final Lintz’s sale in Brady’a crowd much like the one that was formed 36 years ago when the business first opened its doors. The atmosphere was different on Wednesday than it was in 1946 when people were optimistic about the new business coming to Brady. Today, they’re saddened by the loss. The Lintz’s sign above the door front has been a welcome sight to the downtown square’a logo that won’t soon be forgotten. As part of a growing corporation that had already established 11 stores in both Oklahoma and Texas, Lintz’s Department Store gave new hope to a growing Brady community when it opened on Sept. 24, 1964. Ross Ziehr stepped in as the first Lintz’s store manager. Another manager who comes to the mind of many is Eula Wilson. While now employed with Dr. Richard Morgan’s office, she was an employee and store manager for Lintz’s for 14 years. Many employees have come and gone over the years, many staying 10-15 years with the company. Today, Lintz’s employs a small handful of four full-time employees and one part-time employee. While at the same location since the doors first swung open, minor work needed to be achieved before the business could take off in ’64. The building, which was formerly occupied by Rosenberg-Myers, went under many alterations and upgrades. Under the direction of Hal Schuster, store planning architect, the balcony was completely remodeled and redecorated as well as the lower level which opened to the street. During the month that Lintz’s opened in Brady, the company celebrated its 60th anniversary. The company first made a name for itself in Guthrie, Okla., in 1904. Much like when the building first opened, it will close the same’no fixtures, tables or clothing racks’just the four walls and ceiling it came with. Like the company says, “Everything will be sold to the bare walls.” The parent company to Lintz’s, Dunlaps, will close all Lintz’s Department Stores located in communities with a population under 20,000. McCulloch County Chamber of Commerce executive vice president DeLaine Poe was one of many who stood in line Wednesday hoping to purchase the larger-than-life Santa that has stood in the window waving and smiling at passersby over the years. “Keeping this Santa in Brady was important to the Chamber,” said Mrs. Poe. “First we plan to make any mechanical upgrades needed to get him back in working order and then hope to display it in local businesses throughout the Christmas season. We definitely want to have it up and working so that the public can continue to enjoy it.” Lintz’s in Brady will officially close its doors for the last time on Christmas Eve, Dec. 24, leaving behind a faded memory of what once was.

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